About us

Welcome to Pick and Tailor, where luxury is crafted, not claimed.

Born in the heart of the UAE, Pick and Tailor is a bespoke fashion house dedicated to weaving tradition into modernity. Our designs honor the timeless elegance of Emirati heritage while embracing contemporary sophistication, creating pieces that feel both classic and unmistakably current.

Every fabric, pattern, and silhouette is thoughtfully curated and meticulously produced in-house from premium custom-printed textiles to refined Abayas, Jalabiyas, and statement pieces that embody understated opulence. We blend artisanal craftsmanship with innovative design, ensuring that every creation carries the signature of exclusivity.

At Pick and Tailor, luxury is personal.
We believe every woman deserves pieces that reflect her story, her style, and her confidence. That’s why our process is end-to-end: concept, print, tailoring, and finishing all executed with precision, intention, and a commitment to uncompromised quality.

Our philosophy is simple:
To elevate heritage through modern design and offer couture inspired creations that feel exquisitely, effortlessly yours.

Pick and Tailor where tradition is reimagined, and modern elegance is tailored to you.